Technology: Mobile 2.0

In 2004, the term “Web 2.0″ came on; he referred to a number of interactive elements of the internet. Web 2.0 refers less to the technical aspects rather than to a change in perception and use of the World Wide Web. The users now have a different understanding of power, they can create and edit content themselves this development in the mobile Internet field also now has reached: Mobile 2.0 is here. Since the launch of the mobile phone in 1992, the little device has spread furiously. Statistically, every citizen is now mobile. In addition, the mobile phone has become a multimedia all-rounder. It accompanies the user wherever organized his daily life and offers many helpful services including mobile Internet access.

Mobile surfing the online community

High data transfer rates enable higher speed Internet connection; flat rates make the download of large amounts of data from the network affordable. The improved technology of devices makes mobile browsing more attractive for the users.In addition to the interaction on the Internet to develop, mobile community offers. The social network character is another important feature of Web 2.0 and Mobile 2.0. The client lies down on a profile on the community site on the Internet. As part of the community then photos can be uploaded and viewed, contacts and e-mails can be managed as well as blog entries and comments are created. The members of the online community use chat rooms or forums, to exchange ideas and develop a general sense of togetherness. There is now a variety of such social networks. Some have already been optimized for the mobile phone, such as “MySpace” by Yahoo. A recent study by the Pew Research Centre in the United States shows that 55 percent of American children are members in at least one online social network between 12 to 17 years. Main users of sites like MySpace are girls between ages 15 and 17 – 70 %. Boys of the same age, however, use the networks primarily as a flirting platform.

Another interesting innovation is the mobile navigation services that provide the mobile phone users not only directions but also wish to recommend shops, restaurants and points of interest (POI) in its environment. About GPS, the terminal is located, targeted ads make suggestions, and finally the navigation software calculates the shortest path to the selected location.

Mobile Marketing

The new mobile services of the Mobile 2.0 provide clear benefits to the users. The “Mobile Marketing” is the key term that is designed to promote the new services. Targeted advertising on the mobile phone provides many opportunities and it has proven to be extremely effective. The mobile industry is very interested in further expansion of opportunities for mobile marketing.

Technology: Wireless data devices

The mobility of our society is increased over the past few years thanks to wireless data devices. Not anyone who calls his own a laptop today has purchased it for reasons of prestige but because he wants it anywhere, anytime work. For this purpose, he uses most of the Internet to obtain either new data or to send existing data. Not to forget all the people who live in areas that are not yet sufficiently supplied with DSL today.

You can use an external UMTS data card to surf the internet

Anyone who owns a laptop without built-in UMTS modem, you can use an external UMTS data card to surf the internet. The new data cards are provided almost exclusively for the Express Card expansion slot. Some vendors sell the Express cards with adapters, so you can use these cards in older laptops.

Who wants to be mobile?

Alternatively, there are now also UMTS USB sticks in the offer, as opposed to laptop cards but not (almost completely) disappear in the unit, so that the risk of entanglement with this modem type cannot be excluded. Who wants to be mobile often with his laptop on the go and do not bother with external devices, should be concerned about the purchase of a new device with integrated modem thought.

Significant differences in quality of wireless networks

Mobile Internet /and in this context good internet connections/ depends not only on the price and the hardware, but also on the quality of the network. Who puts a high value on mobile accessibility, should therefore pay attention to the degree of expansion of UMTS networks, the network operator.

Quality differences in relation to the introduction of new technologies

Quality differences are not only in the UMTS network coverage, but also in relation to the introduction of new technologies such as HSDPA or HSUPA, which provide fast surfing speeds in the UMTS network.

The development in communication technology

The progressive development in communication technology and the increasing price pressure in the range of the data transmission have led to the desire for a mobile Internet has been granted. In addition, the Knights of the modern era not only stay in one place, but also often move outside their (castle) four walls and there would not like to give up the comforts of the Internet or can.

This refers not primarily the owners of miniature devices, which, in addition to the phone calls and queries from the website, but the owners of laptops. This location-independent mobile computers nowadays already have battery life of six hours or more, are the ideal base for mobile internet, if they are equipped with a modem for UMTS or HSDPA base. Wireless models are not mobile because they always fall back on an existing network is in range.

Falling prices encourage mobile internet

After the mobile operators have realized that, the owners of mobile devices are not the source of income of the nation, the active online usage time of that target group has grown rapidly with decreasing costs. The data rates were adjusted to the browsing behaviour of the users as well in the past two years, so that today you are asked frequently for less money more inclusive data available. Particularly welcome was the introduction of numerous data flat rates, which – similar to the DSL area – enjoy great popularity. Who wants to go with a laptop on the go via UMTS online today, you are spoiled for choice, and so many possibilities abound now on the market.

Turbo Speed: HSDPA and HSUPAUMTS inspire

Thanks to the introduction of HSDPA download speed could be increased rapidly in the mobile space. HSDPAis also known under the name of UMTS broadband stands for High Speed Downlink Packet Access and the network operators T-Mobile, Vodafone O2und. During the download speed from 1.8 Mbit / s for HSDPA was the first generation, there are now in the third stage whopping 7.2 Mb / s.

In addition, HSUPA, the uplink speed, rose meager – 0.384 Mbit / s acceptable to 1.45 Mbit / s By comparison, during a 1MB download via GPRS approximately 150 seconds, the same download is done using HSDPA the third stage in 1 second. The current UMTS network is competitive with a landline. Thanks to the upgrade to HSDPA and HSUPA today’s laptop users can also surf via cellular networks with high-speed Internet.